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5. Publicity is generally effective at the awareness stage. The unique combination of advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product is called the promotional mix. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. Advertising _____ is considered to be the only promotional medium capable of "closing" a sale and directly generating revenue for the Firm. are promotional activities companies do in addition to advertising, public relations, and personal selling in order to sell a product. Total Cards. Sales promotions Other forms of promotions (coupons, contests, rebates, mail-in offers) not included as a component of a communication mix. Loyalty Incentives PUBLIC RELATIONS – How to use the media 1. The strategy created by adopting a blend of advertising, publicity, personal selling, and sales promotion is called your _____ mix. Personal selling is a promotional method where seller uses his/her skills and expertise to build a mutual business relationship with potential buyers in which both parties gain value. Intermediaries play an important role in matching ________. b) marketing mix components. Created. b. Advertising and personal selling are both methods used by companies to convey the benefits of their brand, products and services to the market. Issuing coupons, running contests and games, and offering rebates and mail-in offers are examples of sales promotions. Additional Marketing Flashcards . Promotion is defined as the range of activities that communicate the benefits of the product to the potential buyers, so as to attract and instigate them to buy it. Define: The Promotional Mix. Description. Advertising, public relations, direct marketing, personal selling and sales promotion are the general promotional tools. Promotional Mix – a marketing plan’s seven components consisting of sales promotion, advertising, personal selling, direct marketing, publicity/ public relations, corporate image and exhibition. Your IP: 38.105.208.136 Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Advertising: Let us understand advertising with the advertisement for P&G on cleaning and household goods. c) characteristics of a product d) advertising tools e) non-personal communication _____ is used by companies to build good relations with consumers, investors, the media, and their communities. 2 / 2 pts Question 10 Frequently, McDonald's restaurants offer 32­ounce glasses depicting currently popular movie characters free with the purchase of a large drink. A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. Through publicity, personal selling, and advertising the customers are made aware of the product under the promotion mix. The process of selecting one or more market segments to enter is called ________. Play this game to review Other. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. are used for creating demand or interest of the customers towards the product or services offered by the company. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. A ________ is the set of all products and items a particular seller offers for sale. The sales process can be used in face-to-face encounters and in telemarketing. The process of selecting one or more market segments to enter is called ________. Media Introductions 1. A) direct marketing B) sales promotion C) personal selling D) public relations E) publicity. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Salesmen 1. • However, they refer to different -- but similar activities. Means of marketing communication – It serves as an important means of communication because views and ideas of consumers about the products and services are exchanged with the producers regularly. It includes activities like direct marketing, sales promotion, personal selling, advertising and public relation. Copy testing is also known as a) Pre Testing b) Copy writing c) Concurrent testing d) Preview 3. The mothers push their children at every step of life to achieve success. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. Which is the most commonly used measure in media planning. 1) Advertising, personal selling, sales promotion, and public relations. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. Click here to study/print these flashcards. What is Personal Selling? A. are called a) promotion mix ingredients b) marketing mix components. In their athletic journey, the mothers have to do a lot of cleaning and other household work. An attractive idea must be developed into a ________. What is the idea of the Price value proposition? Intermediaries play an important role in matching ________. In which P&G is presumed to make their job easier. Eg. a) promotion mix ingredients. Just like advertising even publicity is a part of promotion. This ad portrayed the life of athletes and their mothers who are behind their success. Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them. Personal selling. c) characteristics of a product. e) nonpersonal communication. The use of short-term incentives to encourage the purchase or sale of a product or service is called _____. A. However, advertising and personal selling are distinct approaches to marketing. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. d) advertising tools. Cards Return to Set Details. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called _____. Television and/or Movies 1. Cloudflare Ray ID: 60f23c37eea30e8e Once a company decides on a component of the promotion mix, such as advertising, it must still decide which medium (e.g., television, cell phones, magazines) or media (more than one medium) to use. Answer: 1 question A sales call from a telemarketer is an example of which type of promotion? Advertising is just one method of marketing communications, which is the umbrella for many methods.TYPES OF ADVERTISING – MASS MEDIA 1. A company's total marketing communications mix - called its promotion mix consists of the specific blend of advertising, personal selling, sales promotion and public relations tools that the company uses to pursue its advertising and Use of media increases the overall cost of a subject because using media is expensive. Infomercials SALES PROMOTION 1. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing (b)Sales (c)Publicity (d) None of these 4. The terms are often used interchangeably. Another way to prevent getting this page in the future is to use Privacy Pass. Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. The specification of five promotional mix or promotional plan. Which of the following is NOT a typical supply chain member? All of these are considered as a sales push strategy. • “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person”. Radio 1. Advertising becomes less and less effective over a period of time. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. Total Cards. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity d) None of these 2. Promotional ______ is designed to protect the product from the time it is produced until it is consumed. A short example is also provided hopefully to help make the terms more clear to the reader. The four promotion mix currents—advertising, personal setting, publicity and sales—promotion are more or less used at every stage in the selling process, but their intensity differs at different stages and at different periods. Examples include contests, coupons, freebies, loss leaders, the point of purchase displays, premiums, prizes, product samples, and rebates. Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Some sales representatives develop scripts for all or part of the sales process. Lecture 4- Exam 2. There are other areas in promotion apart from publicity, which includes advertising, sales promotion,public relation, personal selling and direct marketing as well. Promotion is much more vast in scope as compared to publicity which is just one aspect of promotion. Sales promotion is one of the elements of the promotional mix. A company's channel decisions directly affect every ________. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Who stated this? Promotion is one of the market mix elements, and a term used frequently in marketing. Which of the following is NOT a typical supply chain member? Many sales representatives rely on a sequential sales process that typically includes nine steps. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. “Sales Promotion, consists of those marketing activities other than advertising, publicity and personal selling, that stimulate consumer purchasing and dealer effectiveness, such as- displays, shows, and exhibitions, demonstrations and various other non-recurring selling efforts not in the ordinary routine”. PR Events 1. Advertising, personal selling, sales promotion, publicity, and public relations comprise the firm's _____. On the other hand, personal selling is the verbal communication of the message, to one or more customers, so as to create sales. _______ are visual representations of consumer perceptions and preferences. The promotion (communication) mix is composed of advertising, personal selling, public relations, sales promotion, and direct marketing. Advertising, Sales Promotion, Personal Selling, and PR. 54. Some basic definitions are provided below. Sales promotion offers are generally communicated to the target groups by using any one or more of the following methods of advertising, personal selling, publicity or direct marketing. Referral Programs 1. Undergraduate 3 . 1. It may be directed a… Subject. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. 05/21/2010. Advertising is any paid form of nonpersonal promotion by an identified sponsor. Question 9 Advertising, personal selling, sales promotion, and public relations are called nonpersonal communications characteristics of a product marketing mix components advertising tools promotion mix ingredients Correct! Promotion mix _____ is any form of communication that is conveyed via a "non-personal medium." From the perspective of marketing promotion is a combination of personal selling, direct marketing, sales promotions, advertising and publicizing. Performance & security by Cloudflare, Please complete the security check to access. Public relations includes press releases, sponsorships, events, and Web pages. Advertising and personal selling are closely related business processes that make up the bulk of a company's activity within marketing and promotion. If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion? Outdoor Ads 1. Business Directories 1. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. are called a) promotion mix ingredients b) marketing mix components. The advertisement … You may need to download version 2.0 now from the Chrome Web Store. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity Selling through a person to person communication process. It uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Non-Personal medium. mothers have to do a lot of cleaning and household goods in their journey... It includes activities like direct marketing, and sales promotion, and offering rebates and mail-in offers are of... 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